Say “would-your-cow-ski.” Now say it a little faster, and slur it together.
Katie Wojciechowski | SEO
Analytics, Strategy, Product, and Content
I use SEO expertise as a foundation for site strategy that leads to revenue results. I'm a pro at filling browsers with stuff that delights audiences, algorithms, and stakeholders.
Want an SEO strategy expert on your project? Let's talk!
In my spare time, I write about music and more.
SEO
Services
Is Google ignoring your website? Maybe you just need an SEO wingwoman.
Technical Audit: an assessment of your site to benchmark metrics like page speed, perform any one-time technical fixes, and identify possible elements to add that will help you get more visibility in relevant Google searches
Google Looker Studio Dashboard: set up ongoing reporting for metrics like organic users, click-through rates, bounce rates, and more
Keyword Research for Content: data-based, specific topic ideas for landing pages and blogs, backed up with estimated traffic outcomes
Local SEO: get your Google My Business listing up to par and make sure your site is visible to potential customers or clients in your geographic area
General SEO Q&A: Ask me about SERP features, content best practices, Core Web Vitals, what your competitors are doing, or really anything SEO-related!
Projects
In my most recent full-time role at TrustRadius, I worked with the Product team to optimize our site for Google search and report on the results. I ideated both client-side and server-side work, and project-managed alongside our SEO Director. While I have worn many different SEO hats in the past, I particularly love the challenge of keeping up with Googlebot technically and working alongside engineers.
Page Speed Benchmarking
Built Data Studio dashboard and helped set goals
I measured page speed performance of our main page types vs. primary competitors and created a dashboard to benchmark. I also broke out action items according to findings, and helped get Product on board with allocating resources and elevating site speed as a Q3 priority.
Indexation Troubleshooting
Helped curb long-running site indexation problems
I refreshed a running indexation report that had been neglected before I was hired. I experimented with manual small fixes in Google Search Console and ideated alongside the Product team for larger-scale fixes.
Project-managing SEO-Related Tickets in JIRA
Creating and overseeing tickets related to indexable pages
I am the point person for SEO-related engineering work on my journey team. I create and advocate for tickets that have to do with anything indexable on the site, and answer engineers' questions when applicable. Additionally, I am responsible for maintaining our Google Analytics tagging protocols.
Freelance & Contract Work
I'm currently open to taking on freelance projects. If you're interested in customers or clients finding you through Google, let's talk! I'm happy to put together a quick quote and discuss rates over email.
Local Business
I helped one local residential construction business optimize their site's title tags, meta descriptions, and blog content. I audited their site for technical errors, presented my findings, and helped them resolve them. I also provided them a competitor audit and helped them develop organic content performance goals.
E-commerce
For an online e-bike manufacturer, I performed a technical site audit and helped them resolve duplicate content (which is a MASSIVE ranking factor for Google). Their CMS, Shopify, has common SEO issues baked in, so I helped educate them on those and gave process suggestions to avoid technical problems in the future.
SaaS
I've created content recommendation reports for software companies of all kinds. I help them target the kind of low-funnel users that they're looking for and outrank competitors for those search terms, as well as resolve any technical errors their site may be getting penalized for.
If your business doesn't fall into these categories, please reach out anyway! I am open to working on all kinds of websites and am eager to expand my SEO horizons.
Tools & Workflows
If you're serious enough to actually read this section... We should talk.
Research: Semrush, SimilarWeb, all the wonderful sites we all know and love like Search Engine Journal, Search Engine Land, Moz Blog, #SEOFOMO, Search Engine Roundtable, and of course the sacred words of our beloved John Mueller
Testing: SEOTesting.com, Optimizely
Analytics: Google Analytics and Google Search Console (obviously), Screaming Frog, Google Lighthouse, Google PageSpeed Insights
Tagging: Google Analytics, Google Tag Manager, Heap
Project Management: JIRA/AzureDevOps, Asana, Trello (my personal favorite)
Reporting: Google Data Studio... Or a good ol'-fashioned spreadsheet
I also know my way around: Mode, Moz, Deepcrawl, Ahrefs, Hubspot, Figma, Wordpress, Squarespace, Wix, and Weebly
Testimonials
The reviews are pouring in!
